How to Create Great Content for Your Blog

Hi, everyone! Something I have personally been working on is creating great content for my blog. Readers often say that great content, like long posts, are the most helpful to them because these posts are the ones that are thorough, detailed, and discuss the topic in depth. I want to be as helpful to you as possible, so when I read that a few weeks ago, I wanted to start writing longer posts. When I first started blogging, my posts would average around 200 words. Now, they average around 400 or 500. This is a big improvement, but it’s nowhere near the recommended 1,500 words. Clearly, I still have a lot to learn. The tips in this post are as much for me as they are for you. So, here are some ways to lengthen and add details to your blog posts.

Here's a guide to writing thorough, detailed, in-depth blog posts!

Make it easy for your readers to apply what you’re teaching them

The first step to creating great content is to help your reader apply what you’re teaching them. First, show them WHY they should apply it in the introduction of the post. Set the stage for the post by telling them how they will benefit from the information you’re about to give them. What’s in it for them? Why should they spend their precious time reading your post? THAT is how you hook a reader in. For example, if you’re doing a DIY tutorial, tell them how beautiful the end result will look and how easy it is to get such a pretty result in just a few minutes…

Here's a guide to writing thorough, detailed, in-depth blog posts! Click To Tweet

Second, in the body section of the post (or conclusion, whichever you prefer), explain HOW they can apply this new information to make their lives better. Make it as easy as possible for them to apply it. This may require putting additional media on your post such as screenshots, pictures, videos, or even a freebie to accompany your post. All these extras make it easier for your readers to practice in their daily lives what you taught them. For example, if your blog post is about scheduling, why not include a pretty schedule printable? Not only will it drive more traffic to your post and your email list, but it’ll also make your reader more likely to actually practice the tips you gave them about scheduling. Talk about a win-win!

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Include your side of the story

Readers like being nosy. We want to get to know you! Include your thoughts and experiences with the topic in the post. Being personal helps your readers relate to you more and you’ll seem less like a robot, which is fantastic because there’s a reason robots don’t blog! The more personal you are, the more people will connect with you and like you. The more people like you, the more readers you will get.

Do your research, and include examples from it

It’s always helpful to include another perspective in your article. Not only will it make your post more thorough, but it can also help make your argument stronger and make you seem more credible. It’s worth doing a quick Google, Pinterest, or Bloglovin’ search on the topic just to see what has already been published about it.

In fact, this quick research helps you make sure you’re not writing a blog post someone else has already written. You want to be unique, not just one of the many. Being one of the many does not make you helpful to your readers. Personally, I am trying to do some research before I write a post for that very reason. Speaking of posts that someone else has already written, PLEASE remember to give credit to your source whenever you use research. The last thing you need is someone trying to sue you for copyright. Let’s just go through the trouble of crediting the source so we can avoid that.

Your research doesn’t even have to come from the Internet. If you have a friend who knows something about your topic, ask them! They can be a good source of information.

Stay on the topic

Anyone can write a 1,000 word post full of incoherent jibberish. Friends, if you write a 1,000 word post that does not stick to the topic, I am sorry to tell you, but that is not great content that will help your readers. A good way to see if you are on topic is to ask yourself, “What is the purpose of this post? Is this sentence/paragraph contributing to that purpose?” If not, then it’s probably off topic and you should remove it. Although your post will be shorter, you readers will appreciate that it’s free of unnecessary fluff.

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Don’t expect to start writing super long posts right away

Creating great content takes time; it’s not something you can do right away. It takes time to actually write the piece, but it also takes time to learn how to write so much! It’s definitely a skill that you improve on over time. Don’t be discouraged if you’re a new blogger and your posts are still averaging 300 words. No one expects you to write a 1,000 word post yet. Instead, keep working and keep blogging. Write, even if you don’t intend to publish it. Keep exercising your writing muscles, and before you know it, you’ll be writing long posts! I mentioned in the introduction that even though the average word count in my posts has increased since I started blogging, I am still working hard to improve even more. So if you find yourself in this situation, never fear! You and I are on the same boat.

Creating great content for your blog takes work and practice. Here's how to make the process easier! Click To Tweet

Clearly, creating great content for your blog takes some work and practice. You have to invest a lot of time in it. You have to make it easy for your readers to apply what you’re teaching them, do research, include your side of the story, and maybe even a freebie. Still, it’s worth it in the end when you can give your readers high quality, thorough, relevant, helpful, great content that’ll help them improve their lives.

How do you create great content for your blog?


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  • That’s a great post! I agree that longer posts are usually better, because they go more in depth. I want to start adding freebies to some of my posts, but I don’t know what to use to create them. Any tips?

    • Hey Amelie, that’s the reason I like longer posts, too. For my freebies, I use Google Docs or Word, but that’s because I’m just starting out. To be honest, they don’t look that great, but I’m trying to improve their overall look. I’ve seen more professional bloggers use Microsoft Publisher or Adobe InDesign (or something like that) to create their freebies, which look very nice. Thanks for the comment 🙂

  • Great tips! I’ve never checked my word count really, but I’m sure it averages more around 500 than 1500. I think the hardest part is keeping your post on subject and adding valuable content rather than just rambling to make a longer post.

    – Courtney

    • Hey Courtney! Word count is a big thing for me because I want to make sure I publish a complete, in depth post. If the word count is too low, I know I need to add more detail. It’s definitely hard to write more than 500 words, since most of my posts still hover around 400-900. I think we get better and are able to produce longer posts as we continue writing. You’re right, 1,500 words don’t mean anything if they’re just rambling and don’t add anything beneficial to the post. Thanks for stopping by 🙂

  • I 100% agree with your first tip about being personable. Readers want to know why they should read and trust your advice/tips. It’s important to give your own experience on the topic. Plus, I think it helps form a better bond between the reader and blogger when they can find details to relate on. Awesome post!

    -Kim 🙂

    • Hey Kim, thanks for stopping by! I’m glad you liked the post. Being personable and giving your own experience is a way to build your credibility, and the more credible you are, the more your audience will trust you. In my opinion, it also improves the quality of a blog post 🙂