Hi, friends! I’ve been reading posts about how bloggers create high quality blog posts. The knowledge I’ve learned from these posts has inspired me to write a part 2 to my popular post “How to Create Great Content for Your Blog”, about a blogging process that’ll help YOU produce a high quality blog post. Here is the way to construct a great blog post, from start to finish.
Outline Your High Quality Blog Post
- Bullet point outlines: The first step to writing a high quality blog post is writing a “bare bones” outline in bullet point format. These bullet points can become the post’s headings. Starting with an outline keeps the post organized and makes sure the ideas flow logically.
- Do your research: It’s a good idea to do a quick search on Pinterest to see what has already been written about this topic. This helps make sure you’re not copying someone else’s post, and it can also provide inspiration for new points to cover in your own post.
- Divide the post into headings: Once the headings are established, use sub-points to add details to support your main points (like in a high school English class!). Then, turn the sub-points into complete sentences. These sentences will make up the paragraph that goes underneath that heading.
- Transfer to paragraph form: When you feel the post has enough detail, remove the bullet points and sub-points to make the outline look more like a paragraph.
- Add the intro and conclusion: Don’t forget to write the introduction and conclusion/call to action for your post. I’d recommend saving this part until the post is in paragraph form, because it’s much easier to introduce and conclude a post that already has some sort of substance. At this point, the outline should start looking like a blog post.
- Proofread: Edit and proofread your post for spelling and grammar errors.
- Proofread again: Read it over one more time, but this time, look at the “big picture.” During this reading, make sure the post, as a whole, is coherent and makes sense. At this point, the actual text of the post is finished!
Making your website SEO (search engine optimization) friendly makes it easier to for your website to show up on search engines like Google. I use a plugin called Yoast to help me with this. Mastering SEO can be tricky, but it’s not impossible.
Here are simple ways to make your website SEO friendly:
- Include subheadings throughout your post.
- Link to other posts on your site and outside your site, if possible.
- Shorten the post’s permalink.
- Add a meta description (you can do this with the Yoast plugin).
- Add an <alt> tag to my pictures.
Search engines are based on keywords. To make it easier for one to find your website, you need to choose a certain keyword for each post. Google Keyword Planner helps me choose a keyword by showing me keywords people search for that are relevant to my topic.
Once you find a keyword that has low competition but high searches, you can consider it the official keyword for the post. Then, go back in to edit the post and add the keyword in various places, such as:
- The post’s title and permalink
- Subheadings throughout the post
- Various times throughout the post
- The post’s meta description
A Pinterest-ing Graphic
Use a stock photo or one of your own photos for the post’s Pinterest worthy graphic.
- Edit using Picmonkey. Make the image brighter, crop it so the ratio of length to width is 3:2, and then resize it.
- Add your blog’s name and the post’s title: Ensure that the title of the post stands out so that you can easily see it when you’re browsing Pinterest.
- Add the <alt> tag: Adding an <alt> tag to the picture to give Google a description of what the picture is. This description also shows up as the default description when you want to pin the image.
Create a Catchy Headline
I use a printable created by Allison from Wonderlass to help me come up with catchy headlines for my posts, and I recommend you use it, too. These headlines should include your post keyword, of course. Ever since I started using this printable, I’ve been able to come up with much better headlines.
Things Plugins Take Care Of
In my blogging process, I don’t have to worry about these things because my plugins take care of them for me.
- “Related post” links. Linking to other posts is a great way to keep readers clicking around your site. When I was still on WordPress.com, I had to add these links manually, but the plugin Inline Related Posts does it automatically!
- Social media share buttons. The SumoMe plugin displays share buttons when you hover over your images. This makes it easy for readers to share.
- A signature. It’s a good idea to include a signature at the end of your posts with a few more social sharing buttons and a link to sign up for my email list. Again, I had to add this to each post manually back when I was on WordPress.com, but the MVP Add Signature plugin adds a signature automatically to each of my posts.
Now your high quality blog post is ready to be scheduled! Yay! Starting with an outline, then editing, and adding finishing touches has worked well for me. This blogging process makes sure I produce organized, clean, and pretty posts.This blogging process helps you produce organized, clean, and pretty blog posts. Click To Tweet
Now, for the good stuff: the worksheet!
This worksheet is my first freebie, so I’m very excited to finally publish it. It’s a checklist that includes all the main points I mentioned in this post. I designed it to help you make sure you don’t miss anything while you’re crafting your high quality blog post. Click the picture to download it!
How does your blogging process work?