Hi, friends! Today’s post is about a very relevant topic in the blogosphere: revamping old posts. Revamping your old blog posts is so important, especially if you’ve been blogging for a long time. As you continue to add new posts, your old posts will get lost underneath them. You don’t want those posts you worked so hard to be forgotten! So here are a few ways to bring new life to your old posts, and to not let them get lost underneath all your new ones!
Have a bunch of old blog posts you want to revamp? Here are some great ways to revive your old blog posts! Click To Tweet
Perform Maintainance on Old Blog Posts
It’s a good idea to perform a general maintenance on your old posts. Doing some of these things will help you further polish your beautiful post:
- Check for spelling/grammar errors
- Make sure all your links are working
- If the picture that goes with your post is out of date or if you have changed your picture/graphic style, it’s a good idea to create a new graphic for it.
Readers don’t like reading big chunks of text. If you break up the text by adding headings and pictures, the post will be much more readable, and readers will be more likely to stay.
Add a “Related” link
Deep linking, or linking to other posts on your blog, is a great way to get readers to stay on your website longer. Showing them your other posts will give them a greater opportunity to fall in love with your blog.
Add an Introduction
I know I sound like your English Composition professor, but an introduction is very important. In fact, they’re especially in blog posts, because people decide whether or not to continue reading after reading only the first sentence. Be sure to use your introduction to keep your readers hooked. A good introduction will make the reader curious enough to stay tuned until the end.
In your introduction, state the problem you’re trying to solve and how wonderful your readers’ lives will be once the problem is solved. Show them why your your post will be worth their time. You could also open with a funny (but relevant) story or with a question, because it will allow your readers to identify with you.
Search Engine Optimization (SEO)
Making your blog SEO friendly means making it easier for search engines to find it and display it in their results. The more SEO friendly your blog is, the higher it will be on search engine results, and the more people it will exposed to.
- Add categories, tags, and meta descriptions.
- Shorten the URL of posts.
- Add “alt” tags to the pictures. This is especially convenient for Pinterest! (ex: <img src=”Image URL” alt=”description”>
Direct Traffic to It
SEO is great, but it alone will not make your blog popular. You need to turn to other sources to expose your post to more people. Along with making your site SEO friendly, here are some other things you can do to make your post share-able.
- Post link on social media. Pro tip: use a social media scheduler to schedule these posts!
- Add a “popular posts” widget on your sidebar.
- Do a roundup of old posts that were successful.
- Make it easy for readers to share your posts by adding a “share post” widget at the end of your posts.
Add a call to action/conclusion.
The conclusion is just as important as the introduction. The conclusion and call to action should answer the question, “What’s the point? Why is this important? How can we apply these wonderful tips to my daily life?” Personally, I get frustrated when a post doesn’t have a call to action. Without a call to action, it feels like the post isn’t helpful. Be sure to let your readers know WHY your post was worth their time and HOW they can use this information to improve their lives.
Your old posts don’t have to be lost forever in the abyss of blog posts. You can bring back new life to old posts by maintaining them, adding content, and re-directing traffic to them.
How do you revamp your old blog posts?